MEDIA INQUIRIES
Press Releases.......Publications
If you have questions concerning any public relations/media issues, please contact:
Edmonton-Vancouver:
Trevor Soll
780-439-5217
tsoll@multisportscanada.com
Calgary
Tracy Lyn Moland
403-226-8798
director@multisportscanada.com
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PRESS RELEASES
Merrell becomes Title Series Sponsor
Merrell is proud to partner with MultisportsCanada and contribute to the Merrell Multisport Series success as its 2008 official footwear and apparel.
Leveraging its outdoor athletic and technical design heritage, Merrell Footwear will introduce a complete running program for fall 2008, designed for running devotees and those new to the sport. From the initial design through the manufacturing process, Merrell running styles utilize proprietary technologies with the goal of enhancing the overall running experience, from start to finish. The line uses environmentally-friendly materials and processes, including recycled mesh uppers and strobel boards, and materials that reduce the amount of water and energy in the manufacturing process. There are four categories of products: Cushioning, for the runner whose body does not absorb shock effectively; Support, for efficient runners with an average arch type with normal to mild pronation needs; Stability, for runners with normal to active arch flexibility who are mild to moderate over-pronators; and Maximum Stability, for runners with a flat or flexible foot type who are moderate to excessive over-pronators. Product will be available at running specialty stores in June 2008.
Check out www.merrellcanada.com/running for full details.
Multisportscanada Partners with ACCELERADE*
Sports nutrition is an important part of athletic performance and, with this in mind, Accelerade is proud to announce that we have teamed up to support Multisportscanada. Accelerade is the first and only sports drink that features a patent-pending 4:1 carbohydrate to protein formulation scientifically–proven to benefit endurance athletes when consumed before, during, or after exercise. Accelerade’s formula with the unique 4:1 carbohydrate to protein ratio is clinically proven to extend athletes endurance, enhance rehydration, and speed muscle recovery.
“This partnership has been developed to assist Multisportscanada to continue to lead the running and multisport community in Western Canada,” says Sarah Donaldson, Accelerade Ambassador. “We’re proud to partner with Accelerade because they truly are an athlete-centred organization that is dedicated to helping to improve athletic performance. This alliance is a great fit on many levels,” states Trevor Soll, Multisportscanada.
Protein Powers Performance
“The ability of any athlete to perform at their best is directly related to how fast their muscles recover,” says Doug Bolster, PhD, Manager, Sports Nutrition Science, Cadbury Schweppes Americas Beverages.
“Athletes look to recover quickly, which is why the protein in Accelerade helps speed muscle recovery by minimizing the breakdown of protein during exercise. Its patent-pending formulation also provides the right amount of protein that is easy to digest during intense training and exercise, and offers the necessary nutrients to reduce soreness and speed muscle recovery,” says Bolster.
The Science of Accelerade
Designated as a Natural Health Product (NHP), Accelerade’s unique formulation is based on breakthrough science, including four independent scientific studies and peer-reviewed publications in the International Journal of Sport Nutrition and Exercise Metabolism and Medicine & Science in Sports and Exercise.
Following a successful launch in the United States, Accelerade is available in Canada in three ready-to-drink flavours: Fruit Punch, Citrus Grapefruit, and Peach Mango. Accelerade retails for approximately $2.49 a bottle at leading national retailers, including: Wal-Mart and Loblaws pharmacy departments, 7-Eleven, Shoppers Drug Mart and GNC.
Take the Accelerade Challenge
Athletes who train with Accelerade, including six-time Ironman World Champion Dave Scott and triathlon/marathoner Desiree Ficker, are the most devoted users and proponents of the product. Canadian athletes can put Accelerade to the test by participating in the Accelerade Challenge, an online program that encourages athletes to train with Accelerade and share their experiences at the www.accelerade.ca blog forum.
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